Essays on operations, entrepreneurship, AI, blockchain and what gets built. 2026-08-05T00:00:00Z https://benedictdixon.com/ Benedict W. H. Dixon me@benedictdixon.com https://benedictdixon.com/ © 2026 Benedict W. H. Dixon. All rights observed. https://benedictdixon.com/favicons/favicon.svg https://benedictdixon.com/assets/og-image.png benedictdixon.com https://benedictdixon.com/writing/developing-your-product-plan/ 2026-08-05T00:00:00Z 2026-08-05T00:00:00Z

Beyond the beachhead. The roadmap that keeps your core intact while you expand. The last step of the 24-part series.

https://benedictdixon.com/writing/will-the-dogs-eat-the-dog-food/ 2026-07-27T00:00:00Z 2026-07-27T00:00:00Z

Data beats wishful thinking. The four metrics that tell you if customers are actually using your MVBP, not just saying nice things.

https://benedictdixon.com/writing/testing-your-assumptions/ 2026-07-18T00:00:00Z 2026-07-18T00:00:00Z

The escalation ladder that separates real demand from polite interest, from prepayment to letters of intent.

https://benedictdixon.com/writing/identifying-your-key-assumptions/ 2026-07-08T00:00:00Z 2026-07-08T00:00:00Z

The five-to-ten things you've been quietly pretending you know. The audit that catches your blind spots before you build.

https://benedictdixon.com/writing/calculating-cac-honestly/ 2026-06-30T00:00:00Z 2026-06-30T00:00:00Z

Why bottom-up CAC calculations lie. The top-down formula every operator should know, and the seven levers that bring CAC down over time.

https://benedictdixon.com/writing/mapping-the-sales-process/ 2026-06-21T00:00:00Z 2026-06-21T00:00:00Z

Three time horizons, one funnel. Short-term missionary, medium-term channel, long-term scaled — and why founders confuse them.

https://benedictdixon.com/writing/calculating-customer-ltv/ 2026-06-13T00:00:00Z 2026-06-13T00:00:00Z

Profit, not revenue. Discounted by the cost of capital. The 3:1 rule that decides whether your unit economics actually work.

https://benedictdixon.com/writing/drawing-your-product-brochure/ 2026-06-04T00:00:00Z 2026-06-04T00:00:00Z

Dropbox sold 75,000 users with a 3-minute video and no product. The visual spec that beats the 50-page PRD.

https://benedictdixon.com/writing/building-a-second-brain/ 2026-05-28T00:00:00Z 2026-05-28T00:00:00Z

The opinionated PKM template, open-sourced under MIT. Populated by a Claude Code setup wizard in 45 minutes.

https://benedictdixon.com/writing/in-clawd-we-trust/ 2026-02-15T00:00:00Z 2026-02-15T00:00:00Z

A year of intensive Claude Code, distilled. The mental model, the environment, the phased workflow and the quality practices that turn it into a 100x force multiplier.

https://benedictdixon.com/writing/setting-your-pricing-framework/ 2025-09-05T00:00:00Z 2025-09-05T00:00:00Z

Your price isn't what it costs plus margin. Your price is what transformation is worth.

https://benedictdixon.com/writing/designing-your-business-model/ 2025-08-28T00:00:00Z 2025-08-28T00:00:00Z

Your business model is your strategy. Your pricing is just a tactic. Get the strategy right and the tactics barely matter.

https://benedictdixon.com/writing/calculating-tam-for-follow-on-markets/ 2025-08-22T00:00:00Z 2025-08-22T00:00:00Z

Follow-on markets are like dessert. Great to plan, fatal to eat before dinner. Win the beachhead first.

https://benedictdixon.com/writing/mapping-the-customer-acquisition-process/ 2025-08-18T00:00:00Z 2025-08-18T00:00:00Z

Your 30-day sales cycle is actually 400 days. The 17 hidden steps founders mistake for three.

https://benedictdixon.com/writing/the-decision-making-unit/ 2025-08-15T00:00:00Z 2025-08-15T00:00:00Z

Why the person who loves your product usually can't buy it, and the person who can might not know you exist.

https://benedictdixon.com/writing/charting-your-competitive-position/ 2025-08-13T00:00:00Z 2025-08-13T00:00:00Z

Your real competition isn't other startups. It's Excel, email, sticky notes and the way things have always been done.

https://benedictdixon.com/writing/define-your-core/ 2025-08-11T00:00:00Z 2025-08-11T00:00:00Z

Your moat will crumble. Your core is the one thing you do better than anyone, even when all your walls fall down.

https://benedictdixon.com/writing/finding-your-first-10-customers/ 2025-08-07T00:00:00Z 2025-08-07T00:00:00Z

Your friends saying they'd buy isn't validation, it's politeness. Real validation comes from strangers.

https://benedictdixon.com/writing/quantifying-your-value-proposition/ 2025-08-06T00:00:00Z 2025-08-06T00:00:00Z

Customers don't buy features. They buy outcomes. And outcomes have numbers.

https://benedictdixon.com/writing/why-your-mvp-is-already-too-big/ 2025-08-05T00:00:00Z 2025-08-05T00:00:00Z

Most startups write a 10,000-word product spec instead of drawing a picture. Six months later they build exactly what nobody wanted.

https://benedictdixon.com/writing/mapping-your-full-customer-journey/ 2025-07-31T00:00:00Z 2025-07-31T00:00:00Z

The $2M feature nobody wanted. The journey map that catches it before you build.

https://benedictdixon.com/writing/building-your-persona/ 2025-07-30T00:00:00Z 2025-07-30T00:00:00Z

The one customer who matters more than all others. Name them, know them, build for them.

https://benedictdixon.com/writing/why-every-tam-slide-is-a-lie/ 2025-07-29T00:00:00Z 2025-07-29T00:00:00Z

Bottom-up beachhead sizing in 9 days, not 9 months. The TAM that actually matters to your seed round.

https://benedictdixon.com/writing/building-your-end-user-profile/ 2025-07-25T00:00:00Z 2025-07-25T00:00:00Z

Why demographics are dead. The behavioural profile that actually predicts buying behaviour.

https://benedictdixon.com/writing/the-beachhead-market/ 2025-07-23T00:00:00Z 2025-07-23T00:00:00Z

Why starting small is your only path to going big. Pick the market you can own, then expand.

https://benedictdixon.com/writing/market-segmentation/ 2025-07-21T00:00:00Z 2025-07-21T00:00:00Z

Why 99% of startups target the wrong customers first. Focus is your only superpower.

https://benedictdixon.com/writing/prediction-markets/ 2025-07-17T00:00:00Z 2025-07-17T00:00:00Z

From gambling to humanity's decision engine. Why prediction markets are the most important information primitive nobody's using.

https://benedictdixon.com/writing/beyond-lean/ 2025-07-15T00:00:00Z 2025-07-15T00:00:00Z

Why Lean and Disciplined Entrepreneurship stop at product-market fit, and the playbook for what comes next.

https://benedictdixon.com/writing/tesserakt-protocol/ 2025-02-18T00:00:00Z 2025-02-18T00:00:00Z

Purpose-built infrastructure for AI agents. The missing protocol layer between models and the world.

https://benedictdixon.com/writing/the-missing-infrastructure-for-ai-agents/ 2025-02-07T00:00:00Z 2025-02-07T00:00:00Z

Why today's agents fail at production-scale tasks, and what the infrastructure layer needs to look like.

https://benedictdixon.com/writing/autonomous-ai-agents/ 2024-12-13T00:00:00Z 2024-12-13T00:00:00Z

When IoT, blockchain and AI converge, autonomous agents can represent individuals and businesses in milliseconds.

https://benedictdixon.com/writing/the-holy-trinity/ 2024-12-12T00:00:00Z 2024-12-12T00:00:00Z

Three powerful tools — blockchain, AI and IoT — coming together in ways that make each more useful than they are alone.

https://benedictdixon.com/writing/the-democratic-myth-of-daos/ 2024-11-27T00:00:00Z 2024-11-27T00:00:00Z

DAOs promise radical decentralisation. Under current models they may inadvertently slide toward autocracy.