Building a Second Brain that doesn't die.
The opinionated PKM template, open-sourced under MIT. Populated by a Claude Code setup wizard in 45 minutes.
§ 06 · Writing
In print.
Vol. I · Edition 01 · pp. 64–148
Two threads, one publication. The Building & Technology essays cover AI, blockchain, distributed systems and what gets shipped. The Disciplined Entrepreneurship series is an operator's reading of Bill Aulet's framework, in plain English.
Read in any order. Both threads cross-link at the bottom of each piece.
§ 06.A
Building &
Technology.
Essays on AI, blockchain, distributed systems and what gets built. The operator's lens on technical decisions that compound.
8
Essays
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§ 06.A.08
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§ 06.A.07
In Clawd we trust.
A year of intensive Claude Code, distilled. The mental model, the environment, the phased workflow and the quality practices that turn it into a 100x force multiplier.
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§ 06.A.06
Prediction markets.
From gambling to humanity's decision engine. Why prediction markets are the most important information primitive nobody's using.
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§ 06.A.05
Tesserakt protocol.
Purpose-built infrastructure for AI agents. The missing protocol layer between models and the world.
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§ 06.A.04
The missing infrastructure for AI agents.
Why today's agents fail at production-scale tasks, and what the infrastructure layer needs to look like.
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§ 06.A.03
Autonomous AI Agents.
When IoT, blockchain and AI converge, autonomous agents can represent individuals and businesses in milliseconds.
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§ 06.A.02
The Holy Trinity.
Three powerful tools coming together in ways that make each more useful than they are alone.
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§ 06.A.01
The Democratic Myth of DAOs.
DAOs promise radical decentralisation. Under current models they may inadvertently slide toward autocracy.
§ 06.B
Operations &
Entrepreneurship.
A 24-part operator's reading of Bill Aulet's Disciplined Entrepreneurship (Wiley, 2013). Hard-won, named names, no fluff. The framework as it lands in real companies, not as a textbook says it. Ordered by Aulet step.
24 / 24
Series complete
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§ 06.B.00
Beyond Lean.
The complete entrepreneurship framework. Why Aulet's 24 steps replace Lean's reductive playbook and set the agenda for the series.
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§ 06.B.01
Market segmentation.
Why 99% of startups target the wrong customers first. Focus is your only superpower.
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§ 06.B.02
The beachhead market.
Why starting small is your only path to going big. Pick the market you can own, then expand.
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§ 06.B.03
Building your end user profile.
Why demographics are dead. The behavioural profile that actually predicts buying behaviour.
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§ 06.B.04
Why every TAM slide is a lie.
Bottom-up beachhead sizing in 9 days, not 9 months. The TAM that actually matters to your seed round.
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§ 06.B.05
Building your persona.
The one customer who matters more than all the others. Name them, know them, build for them.
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§ 06.B.06
Mapping your full customer journey.
The $2M feature nobody wanted. The journey map that catches it before you build.
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§ 06.B.07
Drawing your product brochure.
Drew Houston had no product. He had a three-minute video. 75,000 people signed up. The brochure that sells before the product exists.
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§ 06.B.08
Quantifying your value proposition.
Customers don't buy features. They buy outcomes. And outcomes have numbers.
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§ 06.B.09
Finding your first 10 customers.
Your friends saying they'd buy isn't validation, it's politeness. Real validation comes from strangers.
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§ 06.B.10
Define your core.
Your moat will crumble. Your core is the one thing you do better than anyone, even when all your walls fall down.
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§ 06.B.11
Charting your competitive position.
Your real competition isn't other startups. It's Excel, email, sticky notes and the way things have always been done.
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§ 06.B.12
The decision-making unit.
Why the person who loves your product usually can't buy it, and the person who can might not know you exist.
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§ 06.B.13
Mapping the customer acquisition process.
Your 30-day sales cycle is actually 400 days. The 17 hidden steps founders mistake for three.
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§ 06.B.14
Calculating TAM for follow-on markets.
Follow-on markets are like dessert. Great to plan, fatal to eat before dinner. Win the beachhead first.
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§ 06.B.15
Designing your business model.
Your business model is your strategy. Your pricing is just a tactic. Get the strategy right and the tactics barely matter.
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§ 06.B.16
Setting your pricing framework.
Your price isn't what it costs plus margin. Your price is what transformation is worth.
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§ 06.B.17
Calculating customer LTV.
Profit not revenue. Discounted by cost of capital. The 3:1 rule that decides if you have a business.
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§ 06.B.18
Mapping the sales process.
Three time horizons, one funnel. Short-term missionary, medium-term channel, long-term scaled.
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§ 06.B.19
Calculating CAC honestly.
Top-down beats bottom-up. The arithmetic that prices your sales team and tells you whether you have a business.
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§ 06.B.20
Identifying your key assumptions.
The five-to-ten things you've been quietly pretending to know. The audit that catches your blind spots before you build.
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§ 06.B.21
Testing your assumptions.
Prepayments beat surveys. The escalation ladder that separates real demand from polite interest.
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§ 06.B.22
Why your MVP is already too big.
Most startups write a 10,000-word product spec instead of drawing a picture. Six months later they build exactly what nobody wanted.
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§ 06.B.23
Will the dogs eat the dog food?
Data beats wishful thinking. The four metrics that tell you if your MVBP is actually working.
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§ 06.B.24
Developing your product plan.
Beyond the beachhead. Tesla, Amazon, and the discipline of expanding without losing your core.
§ 06 · fin
End of edition.
The next edition lands when there's something worth reading. In the meantime, return to the cover or write in.